Effective date: October 20, 2025

Welcome to 54Seventeen Tactical (“we”, “us”, “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains the types of information we collect, how we use and share it, and your choices regarding that information when you visit or make purchases on our website 5417tactical.com (the “Site”).

1. Information We Collect

1.1 Information you provide directly

We collect information you provide when you:

  • Create or update an account (name, email, phone, billing/shipping address).
  • Place an order (payment and shipping details; note payment info is processed by our payment processors—see section 4).
  • Contact customer support, fill forms, sign up for newsletters, or use the chat feature (messages, support history).
  • Complete age verification or identity verification forms required to comply with law or our policies.

1.2 Information collected automatically

When you visit our Site, we automatically collect:

  • Technical data (IP address, browser type, operating system, device identifiers, and user-agent string).
  • Usage data (pages visited, referral source, date/time stamps, and interaction data).
  • Cookies and similar technologies (see Section 6).

1.3 Information from third parties

We may receive information from third-party partners such as payment processors, shipping carriers, analytics providers, advertising partners, and identity verification services.

2. How We Use Your Information

We use personal information for purposes that include:

  • Processing and fulfilling orders, returns, and refunds.
  • Performing identity and age verification and restricting purchases to comply with applicable laws and our policies.
  • Providing customer service and product support.
  • Personalizing and improving our Site and offerings, analytics, and testing.
  • Sending transactional communications (order confirmations, shipping notices) and marketing communications if you opt in.
  • Preventing fraud and ensuring the security of our Site and customers.
  • Complying with legal obligations such as responding to lawful requests from law enforcement or regulators.

3. Age Verification & Restricted States

Because some products we sell are regulated or age-restricted, we implement age verification and geographic restrictions:

  • Age verification: You must be of legal age to purchase regulated products. We may collect date of birth and other verification data and retain records as required by law.
  • Restricted states: We may block purchases or shipments to certain U.S. states, territories, or jurisdictions where the sale or shipment of particular products is prohibited. If you attempt to order from a restricted state, your order will be declined and you will be notified.
  • By placing an order you confirm you are legally permitted to purchase the items in your jurisdiction and will comply with applicable laws.

4. Payments & Financial Information

We do not store full payment card numbers on our servers. Payment processing is handled by third-party payment processors (e.g., Stripe, PayPal, or other gateway) who collect and store your payment information in accordance with their policies and PCI standards. We may store payment confirmation and transaction identifiers to support order records and claims.

5. How We Share Your Information

We may share your personal information with the following categories of recipients:

  • Service providers: Payment processors, shipping carriers, hosting providers, email and marketing platforms, chat/AI providers, and analytics services.
  • Business partners: Vendors and manufacturers involved in product fulfillment or warranty service.
  • Legal and safety: Law enforcement, regulators, or third parties when required by law, to respond to legal requests, or to protect our rights, property, safety, or customers.
  • Business transfers: If we undergo a merger, acquisition, or asset sale, personal information may be transferred as part of that transaction (with notice to affected users when appropriate).

6. Cookies, Tracking & Analytics

We and our third-party partners use cookies and similar technologies to provide and improve our services, for analytics, personalization, and advertising. You can manage cookies through your browser settings and opt-out tools provided by analytics and advertising vendors.

Common cookie categories applied on our Site include:

  • Necessary: Required for the Site to function (cart, checkout, age gate persistence).
  • Performance/Analytics: To understand site usage and improve performance.
  • Functional: To remember preferences and settings.
  • Advertising: To deliver relevant ads and measure ad performance.

7. AI Chat & Conversational Data

Our Site may include an AI-powered chat tool to improve customer support. Chat transcripts and related data (including information you provide during the chat) may be stored and used to respond to inquiries, train and improve the chatbot, and for quality assurance.

We will not intentionally request or store highly sensitive personal data (e.g., full social security numbers). Please avoid sharing sensitive personal information in chat messages.

8. Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and applicable law.

9. Your Rights & Choices

Subject to applicable law, you may have the right to:

  • Access the personal data we hold about you.
  • Correct or update inaccurate information.
  • Request deletion of your personal data (subject to legal or contractual retention requirements).
  • Opt out of marketing communications.
  • Exercise choices regarding cookies and tracking (see cookie banner or browser settings).

To exercise these rights, contact us at support@5417tactical.com. For identity-sensitive requests (such as deletion of account data), we may require reasonable verification to protect your privacy.

10. California Residents (CCPA / CPRA Notices)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and related regulations. These may include the right to know what personal information we collect, to request deletion, to opt out of the sale or sharing of personal information, and to not be discriminated against for exercising those rights. To submit a request, contact us at support@5417tactical.com.

11. International Transfers & GDPR

Our Site is operated from the United States. If you are located outside the U.S., your personal information may be transferred to, stored, and processed in the United States. Where EU/EEA data protection law applies, we rely on appropriate safeguards (such as standard contractual clauses) or other lawful mechanisms. Residents of the EU/EEA may have rights under the General Data Protection Regulation (GDPR) including access, correction, deletion, and data portability. To exercise those rights, contact us at support@5417tactical.com.

12. Security

We implement reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission or electronic storage is completely secure. We cannot guarantee absolute security.

13. Children’s Privacy

We do not knowingly collect personal information from children under 16. If you believe we have collected data from a child under the applicable age, please contact us and we will take steps to remove that information.

14. Links to Other Sites

Our Site may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any site you visit.

15. Law Enforcement Requests & Legal Compliance

We may disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also may disclose information to protect and defend our rights, property, or safety, and the rights, property, or safety of others.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the “Effective date” at the top. If we make material changes, we may provide additional notice (e.g., via email or prominent notice on the Site).

17. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

54Seventeen Tactical — Texas-made tactical gear. By using our Site, you agree to the terms of this Privacy Policy.

Disclaimer: This Privacy Policy is provided for informational purposes only and does not constitute legal advice. Please consult with a qualified attorney to ensure that your privacy practices and policy comply with applicable laws, regulations, and industry requirements for firearms-related businesses in your jurisdiction.